One of the first obstacles most musicians face is promoting their music. Almost every musician struggles with getting their art noticed.
Music promotion is very crucial when it comes to the distribution of your music on streaming. In most cases, an artist will tweet out a link and do nothing else.
Even though promoting one’s music can get really expensive, other alternative paths are highly cost-effective and efficient. Since we are past the era where artists rely entirely on gig’s reputation, things have gotten better since then.
Promoting music is now almost free and more efficient. If the promotion’s done correctly, it will take only a couple of hours to blow up internationally.
There are a number of cost-effective ways that will help you get your song spread and grow a permanent fanbase. Let’s go through some of the best ways to promote your music-
Table of Contents
1. Set Your Goals
Before you start any of the promotional methods, make sure you are completely clear with your goals. Set your long-term, medium-term, and short-term goals.
Goals include your fanbase and play count. Be completely transparent with what you want from the method. Map out a full-proof plan. If something does not go according to your plan, make sure you have alternative ideas.
Your master plan and the program will help you grow a long-term fanbase, larger play-count, or even help you get plenty of gigs.
Sometimes you might be a little short on budget, so be extra careful making plans where you would need to spend your money.
2. Social Media
Social media like Facebook, Twitter, Snapchat, and TikTok can be unexpected friends and super helpful for promoting music.
The competition can be a little tough in these sectors. But with enough skill and some luck, you can outshine your competition. You have to get a good understanding of the trends and follow them to gain popularity.
First, start promoting your music on social media platforms. Create a page, upload your work from time to time. Make sure your friends are following and sharing.
Sometimes getting work shared by friends will not be enough. Now here comes the tricky part, try promoting your page through ads.
Facebook ads will allow you to create your own ads and share them on Facebook and Instagram.
It is not about spending money, it’s more about getting a glimpse of what it takes to be popular. There are other ads programs like Google ads which work on a cost-per-click basis.
To get a huge number count and new fans on Spotify, you have to get into the playlist.
Submitting a track in advance with the song submission tool is the best way of getting into these playlists. Encourage your existing fans, followers, and friends to follow you and Spotify and help you reach a specific milestone.
Because to get into a well-known playlist, you might need some sort of followers and plays during the way.
Spotify can also help you create a permanent fan base since accessing your music will be super easy, which might also help you get the number count up.
4. Music Video
If you want people to notice and admire your work, creating an eye-catching music video is the key.
Music videos can enhance the blissfulness of a song. So creating a visually pleasing music video or design can forever mark your song to be great. But making it possible can get expensive.
But if you have a friend who will help you create a music video for free or low price, then you are in luck. Do not panic if you do not have anyone, websites like Fiverr or Upwork can help you find a designer or editor for a price you are willing to spend.
If you don’t want to lay out any amount on a music video, there are tools like Canva and Snappa that you can use to design your video yourself.
Creating a lyric video can be an alternative to the music video. It will be cheaper even if you want it professionally done.
5. Free Music
It is easy to spot why any artist would deny the idea of creating a song or album and releasing it for no money at all. It looks very unreasonable, right? But artists from genres like Hip-hop, pop, and R&B get a lot of exposure due to music being free.
In this case, you are just investing it in popularity rather than hard-earned cash. Many well-known artists like The Weeknd, Kendrick Lamar, J Cole, Drake, Nicki Minaj, and Frank Ocean started with a free project that helped them create a die-hard fanbase.
Listeners are less likely to spend money on an album from a musician they do not know.
This is the part where free music takes place. People can hear your music without any risks involved. If they think it was worth the time spent on your music, they will likely buy your music when next time you put it up there.
6. Interaction Is The Key
Interaction is the key to social media popularity. Instead of throwing Soundcloud links here and there, try having a conversation with your fellow musicians and fans.
Get constructive feedback that will help you create trust and bonds between people.
By having a conversation with fellow artists, there is a big chance you can end up collaborating.
Collaborating is a great shout-out.
You will be exposed to a whole new group of people, and if they find you really good. Some of them will stay with you forever.
7. Create A Cover
Some artists might not want to cover a song from another artist. But for beginners, covering songs can be very helpful to gain popularity.
I would suggest covering a song by an artist you admire, honor and value.
If you are thinking of creating music from a similar genre, you might get massive exposure from a group of fans. Some fans like to listen to cover songs.
They try searching covers of a song to find alternative interpretations of that particular music. You can also try something new with the song, and if it sounds good.
Some will admire your creativity and listen to your tracks. You might be able to get away with it, not just that. For instance, you can cover an acoustic version of the song with your instruments like guitars, ukulele, or violin.
There are several ideas and methods you can follow to promote your music. Some of them will work out, and some of them won’t. But never give up and try not to be disheartened.
There is no way talented artists can go without any recognition. Your hard worked art will be rewarded.
We hope our article was inspiring to you.